Our golden circle

WHOA! Golden Circle


Socioeconomic inequality is increasing. When people don’t have money, they cannot meet their basic needs in a market society that places a price tag on seemingly everything. The more social and economic inequality increases, the more people suffer more harshly.

The problem is simple. The economic system creates inequality. And the social system creates inequality.

The solution must get to the root of the social and economic systems problems.

Both of these systems are designed and operated by people.

The systems emerge from people.

And people are the solution.


We envision a thriving world where wellbeing is wealth.


We aspire to elevate personal, interpersonal, and community wellbeing in order to help one another fulfill our basic needs.


We are co-creating a platform and practices to elevate wellbeing and recreate wealth.


GoodPoint is a digital, cooperative game platform that transforms wellbeing into wealth and enables people to give and receive GoodPoints, which can be redeemed for gifts—goods and services—that meet their basic needs.




We are creating practices that elevate wellbeing.

Real Life Library

Come join us for the second volume of Real Life Library September 22, 2018 at the South Madison Branch Library.

Real Life Library is based on the human libraries concept.

The people who are selected as “books” and are trained in storytelling and nonviolent communication. Community members, “readers,” are invited to the event where they can “check out” and “read” the “books” they are interested in, engaging in an intimate storytelling/listening session.

Outside of the event, each​ ​of​ ​the​ ​​books​​ ​will​​ ​be​ ​interviewed​ ​while​ ​video recorded.​ ​Thus,​ ​each​ ​event​ ​creates​ ​a​ ​digital​ ​​volume​​ ​of​ ​​books​; each​ ​​volume​​ ​will​ ​be​ ​based​ ​on​ ​a​ ​topical​ ​social​ ​issue.

Thank You Card Campaign

The Thank You Card Campaign is a integrative educational kit that empowers students to engage, recognize, connect, and collaborate with their peers simply, positively, and creatively.

Choose Your Own Add+Venture

Choose Your Own ADD+Venture is a platform that empowers people to be change agents in simple and effective ways.


Our ultimate goal is to recreate, redefine, and build SHELTER, a new urbanism development that provides all basic needs.

ShelterHousing first and foremost. A place to be safe from the elements.

Health — Without our health we have nothing. From food to exercise to medicine.

Education — Learning is growing. Lifelong learning. Lifelong growing. #GrowthMindset

Love — We are products of love. From interpersonal connection to community, love is support. #AllYouNeedIsLove

Technology — From simple tools like pencil and paper to electronics and transportation, technology empowers us.

Expression — From authentic, to artistic, to civic expression, we cannot actualize ourselves without expressing ourselves.

Recreation — When labor is the way to earn a living, we lose sight of the value of play, rest, and relaxation.

A closer look:
Core Principles

Our core principles align with the scope of our mission.
We aim to elevate personal, interpersonal, and community wellbeing

To fully understand each scale, we focus on the internal and external principles at each level.


Good (internal)

We are all good people at our core.

Meaning (external)

We all create meaning when we sense the world around us.


Feedback (internal)

We all need feedback  from one another.

Connection (external)

We all create connection when we build feedback loops.


Balance (internal)

We all need balance in our lives.

Change (external)

We all create change when we adapt to our environment.

Emergent Core Values

emerge from the synthesis of neighboring pairs of core principles


is what emerges from good and meaning


is what emerges from meaning and feedback


is what emerges from feedback and connection


is what emerges from connection and balance


is what emerges from balance and change


is what emerges from change and good

Principle-rooted Emergent Values


is the pinnacle of our vision for the world is what emerges from Progress and Virtue rooted in Good


is what emerges from Virtue and Knowledge rooted in Meaning


is what emerges from Knowledge and Trust rooted in Feedback


is the foundation for our social system and is what emerges from Trust and Equity rooted in Connection


is what emerges from Equity and Equilibrium rooted in Balance


is what emerges from Equilibrium and Progress rooted in Change