Choose Your Own ADD+Venture

Choose Your Own Add+Venture is a social design and entrepreneurship platform, meaning participants discover the struggles of people and use design thinking to develop iterative ways to test how the designed solution address those struggles. People can engage the process at any of the three different stages: discover, design, or develop. The solutions can take the form of a product, project, service, or business.


Choose Your Own Add+Venture is designed to connect people, improve lives, and build community wellbeing by giving people:

  • a place to express their issues
  • a place to meaningfully contribute by solving problems
  • a place to bring ideas to life and test assumptions of the designs

Choose Your Own Add+Venture Social Design and Entrepreneurship Process


WHOA! partnered with Shabazz City High School in Madison, WI in the 2016-2017 school year to offer the Choose Your Own Add+Venture program for credit. The goals, outcomes, and future directions of the work with those students is outlined below.

Choose Your Own Add+Venture Social Design and Entrepreneurship Outcomes